From Johannesburg to Cape Town and everywhere in between, South Africa is a mecca for fashion. The style aesthetic of the country varies because of the many nationalities and ethnic groups, but generally the vibe is electric and print-focused. Often trained in major South African cities, designers also embrace thick fabrics like wools and tweed — perfect for the colder months of the year.
Deviating from traditional contemporary fashion, South Africa also has a budding streetwear scene offering graphic-print basics akin to Stussy, Kith and Supreme. Art and motion have found their way into the discussion of fashion with breathable, fun pieces that appeal to Millennials as well. Below, we’ve gathered a mix of designers who are the hottest talents you should know about coming from the beautiful country of South Africa.
